5 basic steps in branding

admin — Fri, 20 Nov 2009 12:06:22 +0000

To make yourself known on the internet you should start the basic branding process. Through branding you will succeed to create a website with unique elements wich will help you. Let’s supose that you use a free or premium design (like me). For begining it is not necessary to have a unique design to start the branding process.

Let’s see which are this five steps.

1. FAVICON

The first step is to create a unique favicon. The favicon show that you are interested about your website and the visitors will trust you much. To create the favicon i recommend you to visit www..faviconsr.us (download ready favicons) or www.favicon.cc (create favicons).

The favicon format can be jpg, png etc. You must be sure that the favicon is square (16×16, 32×32, 64×64 or 128×128). After your favicon is ready, upload it on your hosting account or any file hosting website. After i’ve uploaded your favicon go to your wordpress Dashboard > Presentation > Theme Editor and open header.php file.

Paste in header.php following code:

Replace ‘faviconpath’ with the path of the Favicon. That’s it. Was easy, right ? Now you should see tha image before the URL in your browser.

2. LOGO

The logo is a important part of branding. With little effort and basic knowledge of photoshop or illustrator you will succeed to create a logo for your website. You must think on something representative for you.

Some logo design tutorials you can find here

3. THE GOOD WAY TO WRITE YOUR ARTICLES

The way you write your articles is very important. This can bring to you more visitors or may disadvantage you and you will lose visitors.

Don’t write very long articles. Try to summarize the essential in few lines. Use custom fields for a clean look. Read your articles comments and answare at your visitors questions. Don’t use many bold words and don’t put many links on your articles.

4. BLOGROLL

Here is indicated to put links just from website that are in same category with yours. It is not indicated to put on a wordpress releated blog a link to a car sells website because have no connection with your website.

5. FEEDS

Use RSS feed, Twitter, Facebook and others. Put in sidebar links to your social networks profiles and your RSS feed.